SLOWOOD Local Project: Interview with Alive Food
Founder of Alive Food
Why do you think Kombucha & Sourdough become so popular in Hong Kong? Do you think this is a trend?
Healthy eating has definitely become a trend in Hong Kong, it is amazing to see how the COVID situation has actually created awareness of conscious eating. People are realizing by consuming the right product actually helps build a healthy immune system, which is crucial for us to combat disease. On the other hand, people in HK are in general very open minded when it comes to food, it is not surprising to see Kombucha & Sourdough have finally started to pick up in HK.
You mentioned the “Alive Movement” on your website, how does this play into Hong Kong’s food culture? In your opinion, what is the relationship between “movement” & “trend”?
Trend comes and goes but “movement” is a continuous lifestyle. Therefore, Alive food cannot be defined as a single product, but rather a collective of naturally fermented products that could be easily blended into our eating lifestyle.
We hope from “Alive Movement” we can create the consciousness of eating healthy without compromising flavor, delicious food and health should go hand in hand. We want to make “healthy fermented food” approachable by creating a wide range of products with an accessible price point, in order to achieve a sustainable “movement”.
「潮流會有興衰，但運動卻是一種持續的生活風格。因此，我們不可以將Alive Food比喻成單一流行的產品，Alive Food應是選擇將各種天然發酵的食品帶入日常生活的態度。
Making fermented drinks and sourdough takes longer time for processing, what inspires you to do so? Does it relate the lifestyle attitude of slow-living?
Food health and mental health definitely go hand in hand. Living in a fast-paced city like HK, it is important to be selective when it comes to what goes into our mouth and the lifestyle we have, as it has a strong impact on keeping our body well balanced.
Making fermented food takes time and patience, which is the great example of how fast doesn’t always equal better. While we live in a world that is full of fast food that is made with chemicals and artificial ingredients, creating “slow food” with love and seeing how our body loves us back , as well as the positive feedback our customers have been giving us , are what inspired us to keep creating more fermented products.
「食物健康與精神健康的關係是絕對密不可分的。生活在香港 - 這種節奏急速的城市，我們有必要在選擇食物和生活方式時變得挑剔，因為兩者對我們的身體健康有着重大的影響。